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JX Group: Private Eldercare Expansion in China
作者姓名:Xianhuan Chen, Meihua Shen, Yuguang Xie, Rui Zhang
商品類型:Case (Field)商品編號:W26003
出版日期:2022/08/07內容長度:10 頁

When it was founded in Hefei, China, in 2001, Jiujiu Xiyanghong Group (JX) started as a single private nursing home with fifty beds. Over its eighteen-year history, JX had maintained rapid growth; as of 2019 the company had 1,531 elderly people living in its facilities, and Xie Qiong estimated that elders residing at JX represented 36 per cent of all 4,205 people living in Hefei eldercare institutions. However, the Hefei eldercare market was witnessing .....more

Academic Entrepreneurship: Navigating Commercialization Challenges
作者姓名:Simon Parker, Vania Sakelaris
商品類型:Case (Field)商品編號:W28370
出版日期:2022/05/06內容長度:4 頁

In September 2015, Pooja Viswanathan, a post-doctoral research scientist, emerged perplexed after a meeting with her post-doc supervisor. The purpose of the meeting had been to debrief on Viswanathan’s progress in response to the unexpected multi-stakeholder feedback received on the outcome of her six years of research: a prototype of an anti-collision system that enhanced wheelchair users’ mobility. To her considerable surprise and confusion, there .....more

Canadian Orthodontics Practice: Bracing for Patients
作者姓名:Janice Eliasson, Brent Snider, Peggy Hedges
 商品編號:W26090
出版日期:2022/04/27內容長度:5 頁

Dr. Jay Jayson, an orthodontist, had recently completed renovating the waiting area of his office and now needed to decide whether he should also renovate the treatment areas. He considered the advantages and disadvantages of his current clinic setup: he thought that the reception environment was comfortable, and that the patients felt confident in the treatment and process, but he was concerned about the impact on patients of any delays in care. .....more

Serum Institute of India: Delivering COVID-19 Vaccines
作者姓名:Sourabh Bhattacharya, Kalyan C. Chejarla, Romina Mathew, Ayush Gupta, Vishrut Anand
商品類型:Case (Pub Mat)商品編號:W27136
出版日期:2022/04/22內容長度:15 頁

The Serum Institute of India (SII), the world’s largest vaccine manufacturer by volume, faced a unique challenge in the manufacture and distribution of COVID-19 vaccines to its major stakeholders. SII had COVID-19 vaccine manufacture and supply commitments to COVAX, a joint initiative ensuring equitable access to COVID-19 vaccines for all countries and a transfer technology (licensing) agreement with AstraZeneca PLC to supply its COVID-19 vaccine. .....more

Physio2U: Telehealth in the Time of COVID-19
作者姓名:Sarah Lord Ferguson
商品類型:Case (Field)商品編號:W27123
出版日期:2022/04/11內容長度:5 頁

The owner of Physio2U, the largest provider of in-home physical rehabilitation services in Western Canada, was forced to rapidly transition to telehealth amid the growing threat of COVID-19 in early 2020. While the Physio2U team and its patients were pleasantly surprised by their success with telehealth, as vaccination rates increased and the threat of COVID-19 infection became less significant, she had some tough decisions to make. She wondered if .....more

Evolko Systems: COVID-19 Pandemic and Business Model Pivot
作者姓名:Vania Sakelaris; Bhagwati Prasad; Michele McGowan; Aishwarya Athanikar;Sheetal Sippy;Bhairavi Tamhankar;
商品類型:Case (Field)商品編號:W25231
出版日期:2022/03/04內容長度:12 頁

In March 2020, Evolko Systems Private Limited encountered several strategic and operational effects resulting from the outbreak of the COVID-19 pandemic. The private health care technology company, which was based in California, United States, used artificial intelligence and machine learning to provide products and services to India’s health care market. The company’s chief executive officer had to mitigate risk from the pandemic using his company’s .....more

Breastcancer.org: Fundraising Challenges of a Social Enterprise in a Crowded Market
作者姓名:Sheri Lambert; Sara Honovich;
商品類型:Case (Field)商品編號:W25827
出版日期:2022/02/15內容長度:13 頁

Breastcancer.org (BCO), a small, Pennsylvania-based non-profit organization with a $5.4 million annual budget in 2020, was looking ahead several months to the start of Pink October (also known as Breast Cancer Awareness Month). Unlike the many non-profits that focused on medical research to find a cure for breast cancer, BCO was dedicated to helping patients and their caregivers make sense of complex information, and it had established a digital community .....more

Mantra Ayurveda: Scaling Direct-To-Consumer Marketing
作者姓名:Aditi Saini; Jaydeep Mukherjee;
商品類型:Case (Field)商品編號:W25497
出版日期:2022/01/04內容長度:14 頁

Mantra Ayurveda (Mantra), established in India in 2020, manufactured and marketed luxury Ayurvedic skin care and hair care products. The brand’s equity in the Indian market was low, its performance marketing efforts were not leading to expected revenue gains, and the revenue from direct-to-consumer (DTC) initiatives had experienced a negligible uptick in financial year (FY) 2020–21. In April 2021, the chief executive officer would have to convince .....more

HCAH: Delivering Innovative Home Health Care in India
作者姓名:Anindo Bhattacharjee; Veena Vohra;
商品類型:Case (Field)商品編號:W25432
出版日期:2021/12/15內容長度:17 頁

In September 2021, the chief operating officer and executive vice-president of HealthCare atHome India Pvt. Ltd. (HCAH India), based in Mumbai, India, was concerned about his company’s future. Founded in 2012, HCAH India provided a wide range of health services at home, including intensive care, step-down beds, post-operative care, nursing, physiotherapy, attendant services, and elderly care. During the COVID-19 pandemic, the company was growing at .....more

University of Chicago Medicine: Transformation and Sustainment of the Supply Chain and Adapting to COVID-19
作者姓名:John Nicholas, Hussam Bachour, Atanas Ilchev
商品類型:Case (Field)商品編號:W25135
出版日期:2021/10/29內容長度:14 頁

In 2015, the lean transformation of the University of Chicago Medicine medical centre encompassed substantial renovation of its internal supply chain. This included moving from a centralized warehouse-based system managed largely by clinical teams to a lean, decentralized, just-in-time system managed by supply chain professionals. In early 2020, the COVID-19 pandemic brought new challenges to the University of Chicago Medicine’s supply chain. Accommodating .....more

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